Easy Seller Leads — Head of GHL Back-End Operations
Account setup and client onboarding, technical-issue ticketing, and back-end support across the agency's full client roster.
TRIGGER · WHEN THIS HAPPENS … 1. WEBHOOK : VISITOR LANDS
Automation Systems Architect
GoHighLevel Expert — CRM Automation · Funnels · Workflows · Integrations
// about
I am a results-driven GoHighLevel expert with 5+ years of hands-on work in CRM setup, automation, and SaaS onboarding. I design scalable systems, streamline client onboarding, and handle end-to-end GHL builds for agencies and SaaS brands — from the first sub-account to the last verified DNS record.
Formerly Head of GHL Back-End Operations at Easy Seller Leads, onboarding agent at Growthable, operations manager at Ultragree, and project manager in electronic money management at JPMorgan Chase — where I learned that reliable process beats heroic effort.
// what I build
// proof of work — shipped in production
A purchase webhook creates the GHL sub-account, provisions the user, executes native API calls, logs the build to Google Sheets, and updates the contact. No human clicks between "paid" and "provisioned."
One trigger sends the welcome email, creates the client's Trello card, and generates a 20+ item checklist automatically — logo, mock-ups, phone numbers, call recording, A2P registration, payment gateway, automations, custom values, and embedded training links.
Two-way GHL ↔ Follow Up Boss contact syncs per client, plus payment-success and SMS-compliance notification zaps that keep the team informed without anyone watching a dashboard.
// proof of work — compliance & scale
Brand and campaign registration, phone-number setup with forwarding and call recording, verified caller IDs — accounts brought all the way to "You are now A2P 10DLC compliant."
SPF, DKIM, DMARC, CNAME, and MX records configured and verified through Mailgun and LeadConnector, so campaign mail lands in the inbox — not spam.
FSBO, expired, absentee-owner, and foreclosure SMS campaign systems with reply-routing workflows — a single campaign carrying 1,100+ enrolled contacts — and a Trello production board moving every client from Licensee to Go-Live to Done.
// experience log
Account setup and client onboarding, technical-issue ticketing, and back-end support across the agency's full client roster.
Client setup and onboarding, plus client-specific automation requirements.
Project management and automation-and-funnel work for a service business.
Project manager and B2B business-operations manager.
Education — Polytechnic University of the Philippines, Bachelor's Degree, 2010 – 2014.
// this page is the demo
Everything you just scrolled through — the workflow spine, the executing nodes, the run tracker — was hand-built for this page. If I can choreograph a landing page like a Pabbly workflow, imagine what I can do inside your CRM.
[email protected]
WhatsApp: @paulerickendozo.ghl · +63 927 139 6110 · paulerick.biz · Santa Rosa City, Philippines